CovetedAbout Coveted
What is Coveted?
Coveted is a mobile marketplace for up-and-coming clothing brands. Independent labels sell their pieces from their own storefront inside the app, and shoppers discover one-of-a-kind clothing they won't find everywhere else, then follow the brands they love so they never miss a drop.
When does Coveted launch?
Coveted is in open beta now: anyone with an iPhone can join through Apple's TestFlight. The App Store release follows; join the waitlist on our home page and we'll email you when it's live.
Where can I get the app?
Coveted is an iPhone app. Until it's on the App Store, get the beta through Apple's TestFlight: open the beta link on your iPhone, install TestFlight if you don't have it, then tap Accept and Install.
Where is Coveted available?
Coveted is only available in the United States for now.
Who started Coveted?
Coveted was co-founded by Noah, Naheem and Stephania, and is run by Coveted Marketplace Inc. In February 2026, Coveted took 4th place at Syracuse University's Afropreneurship pitch competition.
Is Coveted the same as Covet Fashion?
No. Coveted is a shopping marketplace where you buy real clothing from independent brands. It isn't connected to Covet Fashion, the styling game, or to any other app with a similar name. Our site is covetedapp.com.
For shoppers
Is Coveted free for shoppers?
Yes. Coveted is free for shoppers: browsing, saving pieces and following brands cost nothing. You only pay for what you buy.
How do I find brands and pieces?
Swipe through pieces: right to add one to your closet, left to skip. Follow the brands you like and you'll be told when they drop, instead of hoping a feed shows you.
How do payments work?
Payments are processed by Stripe. Your card details go directly to Stripe and never touch Coveted's servers.
Who ships my order?
Each brand ships its own orders, so the brand you bought from sends your piece to you. If something's wrong once your order shows as delivered, tap Report a problem on the order screen in the app.
How old do I have to be to use Coveted?
You must be at least 13. If you're under 18, you need a parent or guardian's permission to buy or sell.
For brands
How do I sell on Coveted?
Create a brand account in the app and choose one of the storefront templates. List a piece once and it appears on your storefront and in the Coveted marketplace. See Sell on Coveted for fees, payouts and how to apply before launch.
What does it cost to sell?
Coveted charges brands a platform fee on each completed sale. It starts at 12% and drops to 10% after 50 completed sales and 8% after 250. You'll see your fee before you list anything.
When do brands get paid?
Payouts go through Stripe. You're paid for each order once the carrier confirms delivery and the short buyer review window has passed, minus Coveted's platform fee. Set up your payout account from the Seller Dashboard in the app.
What can brands do on Coveted?
Run your storefront and marketplace listings from one catalog, schedule drops, manage sizes and waitlists, and see plain-language sales numbers like sell-through, size curve and returning buyers.
Waitlist & contact
How does the waitlist work?
Enter your email on our home page. We'll send one email when Coveted opens, and waitlist members get first pick of early access. We only use your email to tell you when Coveted launches.
How do I contact Coveted?
Email contact@covetedapp.com and a real person will get back to you, or find us on Instagram at @covetedhq.
Still have a question?
Email the team and a real person will get back to you within 1–2 business days.