The beta is open

Get Coveted on iPhone today.

While we finish up on the App Store, anyone can join the beta through Apple's TestFlight.

Join the beta on TestFlight
  1. Open the link on your iPhone.
  2. Install TestFlight from the App Store if you don't have it.
  3. Tap Accept, then Install.

Launching

November 2026.

Coveted, the marketplace app for emerging clothing brands, launches November 1.

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— people already in line

Questions? Read the FAQ or visit Support.
Run a clothing brand? See how to sell on Coveted.

The marketplace app for emerging clothing brands

Every drop,
worth chasing.

Coveted is an iOS app where up-and-coming clothing brands sell from their own storefront, and shoppers discover one-of-a-kind pieces they won't find everywhere else. Follow the labels you love and get told the moment they drop — no algorithm required.

Free for shoppers. Brands get a storefront, a marketplace listing, scheduled drops and plain-language sales numbers from one catalog. In open beta in the United States now.

Stick around — it gets better the further down you scroll.

Try it yourself

This is how buyers browse.

Drag right to add it to your closet. Drag left to skip. Same swipe as the app.

drag the card ←→

A peek inside

What you'll actually see.

covetedapp.com/nova-thread Storefront Drops Followers

Nova Thread

1,204 followers · next drop in 04:12:36

Signal Tee$48
Overcast Jacket$142
Low Hour Dress$96
Sunday HoodieSold out

or watch the real thing

Already on the rack

Brands lining up for launch.

As seen in

Coveted in the news.

Get in before the first drop.

No spam, one email when we open the doors — and first pick of early access.

We'll email you about the launch. Unsubscribe anytime. Privacy Policy